Jonathan Underwood
chief product officer,
Serve First CX
Jonathan is a product and technology leader with 20+ years of experience turning complex businesses into high-growth, customer-focused platforms. He has worked with clients including global brands such as Google, Cisco, HSBC, Visa, Virgin and Airbus. He leads cross-functional teams at scale, with deep responsibility across product, technology and commercial performance. Jonathan builds data-driven platforms that convert insight into action. His expertise sits at the intersection of AI, automation, compliance and customer experience, creating secure, scalable solutions that drive measurable results. At Serve First CX, he leads the development of AI-powered technology that brings feedback, operational data and performance insight into one clear, actionable view, helping organizations move faster, think smarter and deliver better customer outcomes.
