Sally Alington
founder and CEO,
Ethos Farm
Sally is the founder and CEO of the Ethos Farm, a Sunday Times 100 company specializing in global customer and employee experience. She has spent two decades working with airports, airlines, retailers and travel retailers around the world. She was the UK CX Leader of the Year 2024 (UKCXAs) and was listed as The Times & LDC 50 Most Ambitious Entrepreneurs of 2025.
Sessions
