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March 17-19, 2026
Excel London, UK

DELEGATE REGISTRATION

VISITOR REGISTRATION

March 17-19, 2026
Excel London, UK

DELEGATE REGISTRATION

VISITOR REGISTRATION

Speakers

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Michiel Baets - Brussels Airport Company

Michiel Baets

chatbot and conversational designer, Brussels Airport Company
Michiel is the product owner of the Brussels Airport chatbot and therefore known as the 'dad' of BRUce. He has deep expertise in digital channels and customer service from his four years leading the chatbot developments. As a chatbot and conversational designer, Michiel explores new technologies to design smarter and more human-centered experiences. This helps shape how passengers connect, interact and travel with confidence through Brussels Airport.
Sessions

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