Eve Fifer
commercial director UK,
Avolta
Eve is known for her energy, authenticity and commercial instinct. With a career spanning travel retail, plus domestic buying and commercial leadership, she’s built a reputation for turning vision into commercial growth through creativity, collaboration and clarity of purpose.
Personal fact:
Away from the fast pace of retail, Eve finds balance in nature and among animals – and admits a fascination with conspiracy stories, intrigued by what they reveal about curiosity and the way people think.
