Bertha Alicia Pérez Báez
passenger experience lead,
Grupo Aeroportuario del Pacífico
Bertha Alicia has over nine years of experience in airport customer service, starting her career at Cross Border Xpress and strengthening her expertise at GAP. She helped plan and implement the GAP Blue program, promoting accessible, dignified and seamless travel. With a pragmatic, direct, empathetic approach, she shows that attitude is the first step toward change. Her adventurous spirit is driven by the belief that nothing is permanent and everything is constantly evolving.
