Birmingham Airport (BHX) has announced the launch of an innovative tech-driven initiative designed to fully transform the passenger experience. Connected Personal Experiences (CPE) will provide customers with the opportunity to receive a seamless and tailored journey through the airport, with personalized updates, bespoke retail recommendations and new digital navigation tools. CPE will combine advanced technology with improved facilities. This will help to deliver an airport experience that is easier, more personal and accessible for all. The presentation will outline this innovative strategic project and the expected benefits to the customer and airport operations.

• One size doesn't always fit all: the benefits of providing tailored services for your passengers
• The challenges of implementing a new creative solution to a constant operation
• Trial and error: utilizing your workforce to beta-test new projects
• Futureproofing: how to futureproof your operations in the digital age
• Outline of CPE and how it will bolster BHX's growth and operations