In the ever-evolving world of travel retail, agility, flexibility and innovation are the hallmarks of brands that can build and sustain relevance and value. With the flying habits and flying cohorts of the next 10 years being very different from those of the previous 10 years, a mantra of 'changing strategies for changing times' is highly relevant. At Heathrow, we are lucky to have the scale, the infrastructure, the airline partners and the traveling customers to create showcases for brands, extending beyond retail to building brand fame.

• How Heathrow continues to take a flexible approach to the travel retail ecosystem
• How brands can use the scale and customer quality that airports deliver to elevate themselves beyond their competitors
• Why airports should consider embracing 'non-traditional' thinking when planning their space and their brand partners