Join me behind the scenes as I share what it takes to embed a transformative multimedia experience into the very DNA of a major international terminal. In this presentation, I'll share how media can be treated as core infrastructure, developed alongside a building's design rather than as a late-stage retrofit. At the Oculus, the digital layer is inextricably linked to the building's spatial logic. Gentilhomme authored the content strategy for this landmark project, producing bespoke content specifically calibrated for passenger flow, made possible through close collaboration with our partners. Together, we'll explore how treating media as a permanent architectural element transforms the terminal journey.

• Media is infrastructure. Plan for it like one
• Why architects and content creators need to be in the room together from day one
• How to define the passenger experience before the RFP, so the hardware serves the vision, not the other way around
• Creating Real-time content driven by data and passenger behaviors