Retail concepts in airports, and in our industry in general, have remained largely unchanged for a long time. Yes, many new brands have entered the market, design has evolved and technology has become more sophisticated. Yet if you take a closer look, you may arrive at the same conclusion I did: strong brands, beautiful designs, impressive technology and great atmospheres are not necessarily what new generations are truly seeking. That’s why we created Paraíso Sello Local, a fresh alternative that goes beyond the traditional model. Let me share with you what makes it different.

• Are we, as airports, really addressing the new trends that younger generations are looking for?
• Are we, as airports, truly thinking outside the box?
• A new approach to solving this: Paraíso Sello Local
• Main difficulties we have faced with Paraíso Sello Local
• Main goals we have achieved in Paraíso Sello Local