In a world overflowing with emerging technologies and disruptive startups, the challenge for large organizations is no longer spotting trends but knowing which ones to act on, when, and how. This session brings together two leading voices shaping the future of aviation to explore how innovation teams turn weak signals into strategic priorities, and how structured scouting, experimentation and collaboration accelerate real transformation. Moderated by TNW’s head of innovation research, this conversation reveals how airlines and airports move from research to rollout – translating trend intelligence into tangible business value.

• A behind-the-scenes look at how leading innovation teams structure their trend-to-strategy pipelines
• Practical frameworks to turn insights into pilots, partnerships and strategic bets
• Lessons from Southwest and Schiphol on cross-industry collaboration
• A new perspective on how research and ecosystem partnerships (like TNW’s) can accelerate innovation maturity