As technology rapidly transforms the airport experience, its integration into hospitality presents opportunities and challenges. This session explores the evolving relationship between hospitality and technology, identifying where innovation enhances guest experience and drives revenue growth. Attendees will gain insights into aligning technological and digital progress with business objectives while maintaining a human-centric approach. Join us to hear about real-world examples of successful (and unsuccessful) technology integrations and hear best practices on how to navigate this balance.

• Technology requires continuous review, analysis and improvement. In order to be effective, an organization must preserve the ability to be flexible
• Fail forward. Identify risk and leverage failures to move the project, organization or technology forward
• How emerging technologies are reshaping hospitality operations and guest experiences
• Technology can drive efficiency, personalization and revenue growth, delivering an omnichannel experience that engages the traveler where they are
• Develop KPIs before technology integration. Example: Customer lifetime value, average transaction value, customer experience improvements, food waste