Ontario International Airport, in collaboration with one of its concessionaires, Brewery X, launched Come Fly With Me, a co-branded beer that redefines airport branding and revenue strategy. This session explores how OIAA expanded beyond terminal concessions to lead distribution across its Southern California catchment area. Attendees will learn about legal/IP considerations, brand alignment, pricing and retail placements, including sports partnership collaborations including USC and LAFC. This case study offers a blueprint for commercial innovation, showcasing how co-branded consumer goods can diversify non-aeronautical revenue and elevate regional identity. Airports will be challenged to rethink their brand reach and growth.

• How to turn airport identity into regional brand loyalty
• Create scalable non-aeronautical revenue models
• Structure successful airport-retail partnerships
• Airport-led logistics and regional retail distribution
• Lessons learned and expansion strategy