Historic terminals present a unique but challenging opportunity to merge heritage with contemporary passenger experience. The redevelopment of Vilnius Airport’s Terminal 1 and the making of the Plaza explores how architectural legacy, cultural storytelling and commercial feasibility can coexist under one roof. This session examines how to create value from heritage through adaptive design, commercial planning and experience-led transformation.

• Commercial decision-making from an airport development point of view
• How to repurpose historic airport buildings (with mixed feelings in the public) for modern operational needs
• Strategies to balance operational costs, preservation, passenger flow and commercial activation
• Practical steps for integrating cultural identity and commercial offering into existing terminal layouts