Fireside chat: Airports as Experience Hubs: A Conversation with Vienna Airport
18 Mar 2026
Commercial revenue – planning, optimising and managing non-aero activities
Julien Jäger, the CEO of Vienna Airport, reflects on his role and the airport’s key milestones, while sharing insights into current developments, challenges and opportunities ahead. The discussion will explore how airports mirror high-street trends – from F&B expansion to leisure, wellness and healthcare – alongside the role of technology in balancing efficiency with a human touch. He will also examine the impact of industry consolidation on retail and F&B offers, and address the gap between rising passenger numbers and slower travel retail growth, asking what can be done to close it.
- How to deliver a balanced development and passenger-centric design
- The importance of diversifying the airport offer
- Technology as enabler, not replacer
- Why industry consolidation is both a risk and an opportunity
- Why airports should be lifestyle destinations
