As AAM transitions from concept and into the aviation ecosystem, understanding the market potential is essential. This session explores the analytical frameworks and data-driven tools used to define viable markets for eVTOL operations. Through case studies and interactive discussion, participants will understand the market ingredients necessary to support eVTOL operations and the integration of demographic, economic and mobility data to identify target users. The session will also highlight how existing travel behaviors, public acceptance, regulatory readiness and intermodal connectivity can shape early market formation. Attendees will leave with practical methods to quantify opportunity and help define short-term decision-making.

• Understand how to translate mobility, demographic and behavioral data into actionable insights to inform market potential
• Discover how factors like community acceptance, policy readiness and multimodal integration influence where and how eVTOL services can thrive
• Learn how to apply proven analytical methods to define and size early AAM markets