Airports use art, branding and digital installations – which are typically separate programs – to enhance the guest experience. JFK T1 had a vision of doing something different: developing these elements into one integrated program to create an all-encompassing cultural experience. JFK T1 worked with Arup to orchestrate a team of leading creative professionals to synthesize these disparate elements into a seamless experience that has a strong New York sense of place. JFK T1 and Arup will share insights into how their team has worked to create a destination that carries the electricity and excitement of traveling to and from New York.

• The role that art, brand, film and digital media play in shaping a world-class guest experience
• How to create a unique sense of place in terminal environments
• How to orchestrate art, brand, film and digital media so they are integrated with each other
• How to coordinate cultural program elements seamlessly with the advertising program
• How to create a destination terminal experience to drive increased guest dwell time