March 17-19, 2026
Excel London, UK

Passenger Terminal CONFERENCE

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Panel discussion: Commercial strategy of a greenfield airport: Port Polska Programme case study

18 Mar 2026
Room 3
Day 2 - Commercial revenue – planning, optimising and managing non-aero activities
The presentation highlights the crucial collaboration between Port Polska’s commercial team and project partners in shaping forward-thinking retail and F&B strategies. By combining expertise, they embraced current trends, transforming the airport space into a powerful platform for brands and different retail and F&B concepts. This joint effort demonstrates how close teamwork and shared vision drive an innovative commercial approach and create a visionary strategy including a unique central marketplace experience.
  • How to optimize passenger flow from a commercial perspective
  • What are the key assumptions for maximizing SPP (sales per passenger)
  • How to leverage greenfield airport potential for commercial objectives
Chairperson
Jeremy Corfield, partner - CPI
Speakers
Filip Czernicki, CEO - Port Polska Programme - Centralny Port Komunikacyjny
Paweł Zagrajek, commercial deputy director, Port Polska Programme - CPK Centralny Port Komunikacyjny
Antoinette Erickson, senior partner - Foster + Partners