Commercial strategy of a greenfield airport: CPK case study
18 Mar 2026
Commercial revenue – planning, optimising and managing non-aero activities
The presentation highlights the crucial collaboration between CPK’s commercial team and project partners in shaping forward-thinking retail and F&B strategies. By combining expertise, they embraced current trends, transforming the airport space into a powerful platform for brands and different retail and F&B concepts. This joint effort demonstrates how close teamwork and shared vision drive an innovative commercial approach and create a visionary strategy including a unique central marketplace experience.
- How to optimize passenger flow from a commercial perspective
- What are the key assumptions for maximizing SPP (sales per passenger)
- How to leverage greenfield airport potential for commercial objectives
