Building an airport retail model that works
17 Mar 2026
Commercial revenue – planning, optimising and managing non-aero activities
Travelers' shopping habits and motivations are changing, and the retail offer must change with them. To ensure airport retail remains relevant, airports and retailers must cooperate more effectively in a number of areas, including capital expenditure, business model, retail range and sustainability. Short-term fixes cannot create the experience that travelers expect and demand; for durable, positive results, the traditional travel retail model needs to be rethought.
- New contractual models for airports and retail concessionaires
- New, more efficient methods of retail planning and capital expenditure
- How to guarantee the right mix of specialty retail
