Through check-in in less than 5 minutes
08 Apr 2025
N104
Customer service, passenger and workforce experience
From vision setting to delivery, this presentation will explore the pathway to realizing a vision for a new passenger experience across the Alaska Airlines network. With multiple projects opened in 2024 (PDX and SFO) and the Seattle-Tacoma check-in area set to open in 2025, Alaska Airlines is set to be a leader in North America through the use of technology to streamline the passenger journey. Biometrics and self-serve equipment will be critical features enabling passengers to flow through the check-in process in less than 5 minutes.
- Values and objectives at the heart of the vision and the pathway to success with top-to-bottom organizational commitment
- Analytics and planning for new technology
- Challenges in realizing the vision – executive level to operational
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