March 17, 18 & 19, 2026
ExCeL London, UK

PTX25C - Passenger Terminal CONFERENCE

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The digital journey: an extension of human needs

10 Apr 2025
N104
Customer service, passenger and workforce experience
At Orlando International Airport, digital tools such as apps, kiosks and information screens help to personalize the travel experience, offering real-time updates on flights, services and other key information for travelers through a multi-digital channel strategy. This technology enhances efficiency and enriches the emotional aspects of travel, allowing passengers to focus on meaningful moments, like reuniting with loved ones or preparing for a business trip, while preserving the human element. During this technological and creative session, we will discuss the importance of technology as an extension of our human capabilities rather than replacing the human factor in the journey.
  • How AI enhances human abilities, acting as a bridge rather than replacing personal human experience
  • How airports have to serve as gateways, leveraging technology to enhance the traveler’s emotional journey
  • Orlando's quest for personalization through apps and digital tools improves airport experiences and efficiency
  • Why technology in travel should support meaningful moments while preserving the human element
Speakers
Richard Clarke, chief creative officer - Orlando International Airport

2025 Partners

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German Pavilion Partner

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