Seamless and remarkable future gate vision
08 Apr 2025
N105
Commercial development – retail, F&B, concessions and experience
The pre-flight experience at the gate is all at once boring and a chaotic rush. Alaska Airlines is looking ahead to a future shaped by seamless automation, advanced machine learning and remarkable personalization. The presentation will share the company's vision for the future gate experience, influenced by immersive retail and premium hospitality, and how the incubator approach pushes thinking, aligns teams to the North Star and accelerates innovation across the organization.
- The largest pain points for guests at the gate; what drives negative behavior
- The embedded gate technology that drives guest behavior and a premium perception
- How Alaska Airlines is preparing for growth through gate design and gate technology
- What is an incubator approach; how Alaska Airlines collaborates with airports and startups in its innovation lab
- How AI will reshape the day of travel for guests, and what airlines and airports should prepare for
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