In the quest for customer-centricity, airports must unlock the full potential of passenger insights. Understanding 'who is where and for how long' isn't just important—it's critical to elevating the passenger experience. This session will dive into the cutting-edge technologies that empower airports to track and analyze passenger ow and review use cases on how to use them. Join us on an enlightening journey as we share our experience on how Aiport Gurus helped Minneapolis-Saint Paul International Airport (MSP) identify key use cases, tackle existing challenges, and uncover new opportunities.

• Get a deep understanding about technology selection process, searching for solutions that provide actionable insights, maximum leverage, and long-term sustainability
• Explore how comprehensive data on curbside patterns, lobby utilization, check-in processes, security wait times, concession activity can transform operations
• Learn how capturing passenger sentiment, mapping the journey of all travellers becomes a strategic asset for forward- thinking airports