Loyalty Hub Munich – jointly breaking new ground
09 Apr 2025
N105
Commercial development – retail, F&B, concessions and experience
Driven by the belief that collaboration unlocks customer benefits and commercial potential, Lufthansa Group, Munich Airport and the Miles & More loyalty program established the Loyalty Hub. The presentation uncovers the inner workings of this innovative trilateral partnership. Discover how an agile squad of experts in marketing, data analytics and retail collaborates to enhance the customer experience through data sharing and targeted marketing. The presenters will delve into the ideas that shaped this unique alliance, and reveal the results achieved and exciting use cases on the horizon.
- How an airline, an airport and a loyalty program can collaborate to drive customer satisfaction and commercial potential
- What working in an agile setup spanning three companies looks like
- What's next: use cases on the horizon
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