Integrating customer experience insights with sustainable terminal design
10 Apr 2025
N103
Airport design, planning and development
Rotterdam The Hague Airport’s (RTHA) recent terminal design prioritizes CX and sustainability. RTHA is the innovation airport of the Royal Schiphol Group, and this is reflected in the terminal design approach. By deeply understanding traveler needs – from ease of navigation to technology and sustainability integration – a design was created that merges architecture with an optimal customer experience. The approach ensures that the terminal not only meets current passenger needs but also adapts to future demands. By combining sustainable architectural design with a comprehensive CX strategy, RTHA is set to deliver a standout travel experience, fostering loyalty and enhancing the airport’s reputation.
- Innovative integration of CX and sustainability in terminal design
- Future-ready terminals
- Bespoke design for regional airport
- Net zero terminal design
- Co-creation by airport and designer
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