Elevating experiences: adapting to market, tailoring to passengers at DEN
09 Apr 2025
N105
Commercial development – retail, F&B, concessions and experience
Explore Denver International Airport’s US$2.5bn Concourse Expansion Program, focusing on its Concessions Development Plan. This presentation examines the creation of resilient, commercially viable concession nodes tailored to evolving market demands and passenger preferences. Presenters will discuss the alignment with the Concessions Masterplan, covering key requirements, analytics, design strategies and industry market outreach. Attendees will gain insights into effective development strategies and witness the successful execution of a concession node – highlighting how thoughtful design enhances the passenger experience while accommodating market variables. Join us to discover innovative approaches in airport concession planning.
- Identifying current and future passengers; understanding their tastes
- Designing for resilience, adaptability and operational excellence
- Defining the framework and design parameters for tenant brand expression
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