Recognized as a regional pioneer in customer experience, Dakar Blaise Diagne Airport is redesigning its passenger experience program. Redefining the airport personas led to a better understanding of the new travelers and guided Dakar Airport toward a more conscious partnership with the tourism industry and the national stakeholders to infuse new ideas and initiatives in their customer experience programs. The current wave of travelers are more environmentally aware. They want meaningful experiences and they are also mindful of their footprint. Aligning tourism and airport strategies might be our best option to deliver the desired journey while boosting tourism development.

• Aligning airport strategy with national orientations to boost airport performance, and linking passenger experience to national tourism and economic development
• Sustainability is part of the passenger experience – increasing passenger traffic must go hand in hand with eco-responsible initiatives
• Partnership is the new form of leadership, reaching different and unusual stakeholders as a key to diversifying revenue
• Methods and Initiatives to get government stakeholders that play a crucial role (police, customs) involved in airport passenger experience
• Inception of the Dakar Blaise Diagne Airport fashion show