Creating and curating the world's No. 1 choice for airport shopping
08 Apr 2025
N105
Commercial development – retail, F&B, concessions and experience
What makes Hamad International Airport the number one choice for airport shopping? The presentation will focus on 'experiencentricity', a newly coined term that emphasises the importance of creating an exceptional customer experience that permeates the airport shopping environment, leveraging the integrated ecosystem of Qatar Duty Free, Qatar Airways and Hamad International Airport. Travelers are looking for new experiences across the airport, which are perceived to offer greater value for money than traditional retail. By leveraging innovative strategies and recent initiatives, Qatar Duty Free aims to position itself as the leading choice for travelers seeking a unique shopping and dining experience.
- Experiencentricity
- The importance of creating an exceptional customer experience that permeates the airport shopping environment
- The benefits of an integrated ecosystem
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